...The BPMN element appearances are controlled by Shape Scripts which can be modified if desired...
You might stumble if you try this with EA 7.0. The shape scripts - actually the stereotypes that invoke the shape scripts - do not appear in the Settings | UML | Stereotypes dialog, even though EA knows about them. This is true up to and including EA build 817.
Sparx has provided the following workaround - at least for the present. Download and install the BPMN add-in. Yes, EA already has BPMN, and the 'internal' add-in is a later version, but bear with me.
The version you'll download is (at this writing) version 1.3. It has (pretty much) the same scripts as version 1.4, which is embedded in EA 7.0. Once you've installed the add-in the BPMN stereotypes, and their associated scripts, will appear in the dialog.
Export the reference data for these stereotypes. Then uninstall version 1.3 of the BPMN add-in. Now you can re-import the reference data and you've got the scripts.
Sparx is working on version 1.4 of the add-in, which will provide the most recent scripts, and perhaps other goodies. Keep watching the Latest News and MDG page for the release date.
HTH, David