Strategy Map Diagram

A Strategy Map is a diagram that is used to describe the primary strategic goals that are important to an organization or business team. The diagram shows four important perspectives that are the significant questions that provide the definition of a strategy. The most commonly defined perspectives are: ‘Financial’, ‘Customer’, ‘Internal Business Processes’, ‘Learning and Growth’. The diagram is used as a communication device to ensure there is a common understanding of the strategy, to focus organization effort and to assist with the assessment of progress.

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