I believe the instance option has been explicitly removed for ArchiMate elements. Because ArchiMate doesn't model instances. Rhys' quote is spot on in that regard:
The ArchiMate language intentionally does not support a difference between types and instances. At the Enterprise Architecture abstraction level, it is more common to model types and/or exemplars rather than instances. Similarly, a business process in the ArchiMate language does not describe an individual instance (i.e., one execution of that process). In most cases, a business object is therefore used to model an object type (cf. a UML class), of which several instances may exist within the organization. For instance, each execution of an insurance application process may result in a specific instance of the insurance policy business object, but that is not modelled in the Enterprise Architecture.
It is not modelled in the Enterprise Architecture, from which I infer that instances should be modelled outside of the ArchiMate model, for example on a UML Object diagram.
That's a bit unfortunate because ArchiMate 3 says in section 8.2.1 Business Actor:
A business actor may be assigned to one or more business roles. It can then perform the behaviour
to which these business roles are assigned. A business actor can be aggregated in a location. The
name of a business actor should preferably be a noun. Business actors may be specific
individuals or organizations; e.g., “John Smith” or “ABC Corporation”, or they may be generic;
e.g., “Customer” or “Supplier”.What are “John Smith” and “ABC Corporation” other than specific instances of actors?
Additionally, as I've mentioned before, describing “Customer” and “Supplier” as "generic" is conceptually invalid.
We've taken the view that ArchiMate is
primarily about instances (yes, it doesn't make much distinction between classifiers and instances, because there are very few
real Classifiers) some instances are
specific instance such as “John Smith” and “ABC Corporation” and others are
placeholder instances such as “a Customer” and “a Supplier”.
Once we made the mental shift above, we were able to make models that we both rigorous and expressive of reality.
We believe (part of) the problem is that people
misapply the metaphor of Class and (runtime) Object to ArchiMate models.
Just my AU$0.05.
Paolo
(Let's hear it for self-inconsistent standards!

)