* Sound of awakening dinosaur
David,
David Hay is a very very clever man who, some time before the last ice age, provided a vary convincing argument that UML and data modelling are not the same thing. In short, that a bicycle is not a fish.
The article you cite seems to be arguing that a bicycle could be a fish if it had gills and fins. It is not, IMNSVHO, a great deal of use. Fishes are fishes and bicycles are, well, a subclass of two wheeled human propelled conveyances.
The diagram is illustrative only in his argument for the need for a data domain modelling technique suitable for non-technical understanding of a particular domain. It is not an "accepted" use of EITHER static data structure modelling, nor of a UML information domain. While he may be correct in specifying a requirement for such a modelling technique, the article does not specify a way that the current status of UML can achieve such a model.
The picture is not the model.
The model is not the system (nor the data).
A fish is not a bicycle.
.... going back to sleep now...
bruce
(b.t.w. Did you know that Spectrum (or alternatively "The Incredible Murtceps" was possibly one of the greatest bands that ever graced this planet

)